PRESS RELEASE
“DIAMONDS ON THE RUNWAY”
TEN INTERNATIONAL REALITY OF FASHION IN LONDON”
ABBEY MANOR, LONDON 12th NOVEMBRE 2016
A parade on the catwalk of Asian Bridal Dresses, and formal men’s and women’s Designer Wear. We will then space out the Fashion Show, with exclusive dresses embellished with hand embroidery, precious stones and precious fabrics such as satin, chiffon, organza, and more.
The event is organized by PDM Agency and the VOODOO ENTERTAINMENT – PDM AGENCY is a Award Winning & Leading London Modelling Agency, CEO, FOUNDER & PRESIDENT SYED AKHTAR is very proud of. PDM AGENCY provide excellent models to top photographers, advertisers, designers and production companies. They pride ourselves on the exceptional service they bring their clients, and the care and attention they give to their models. PDM AGENCY operates with speed, understanding and ethics for a broad spectrum of editorial, and commercial clients. They have a strong track record when it comes to scouting, and developing homegrown talent, as well as sourcing prestigious International Models. Their special bookings board promotes a diverse mix of Artists, and Actors. VOODOO ENTERTAINMENT is a private concierge service & member club which offers unparalleled invites to exclusive one off parties and events. Their web site is dedicated at providing events for the young hip party goer, looking to party and network with like minded individuals. Their membership opens the doors to the hottest venues and offers their members invitations to some of the most talked about parties in town. Membership is free, however to maintain the standard of thier events and clientele new members are selected by referral and invitation. All promotional activity is carried out through networking and Chinese whisper style e-invites, that are guaranteed to keep your social calendar up to date.
VOODOO ENTERTAINMENT also work with selective partners and offer their members priority guest list to events such as VIP Fashion Parties, Speed Dating Events, Themed Parties and Singles Events. The team boasts a cast iron track record of success and a reputation that matches, should you have any further queries please do not hesitate to contact them.
Choreography & Creative Direction for Diamonds On The Runway will be by NADIM SALIM, a International & Multi Award Winning Choreographer & Creative Director. The Photography Direction and the Image of The Event has been entrusted to renowned photographer Nikon LUCA ESPOSITO from Italy, as he continues to collect big successes in the International Arena. Collaborating with major event industry professionals, and with Hair-Stylist STEFANO CONTE, who for years has created looks for the most important figures of the National and International Shows, and is behind the scenes of television broadcasts of the most successful programes of recent years. SAFEENA SOHAIL Make-Up Academy with her unmistakable signature in Make-Up will make it even more of a magical night as she will provide the Make-Up to some of the best Model’s in the British Fashion Industry, most of the Model’s being International Models.
Just Two of The Leading Model’s of PDM Agency: SEEMA PARMAR: Actress/Presenter/Model Seema has always loved the lime light from a young age and discovered her love for it when she was scouted for the Miss India UK beauty pageant at the age of 17, she was the youngest contestant making it to the finals. With many opportunities and doors opening up thereafter, she commercially Modelled for regional designers and make-up artists. After studying her degree and shifting her
career to the office, she found herself slowly steering back to her passion and returned back to modelling years later, in addition taking part in extra and commercial work. With her career in acting and modelling creating a huge interest, she wishes to continue her work into mainstream film and TV as well as becoming a brand ambassador for many designers and beauty brands.
SONIA CHOHAN: Actress/Model Sonia (SC) is a UK based Model/Actress. Sonia Chohan’s first film offer was when she was only 11 years old at a wedding where she was spotted by a casting agent who worked for a major film company, Yash Raj Films. Her first appearance infront of the camera was around 12 years ago in a Bollywood movie called ‘Rafta Rafta’ with well known Bollywood actor Rahul Roy.
Sonia’s first fashion show was in Pakistan, Karachi in 2006 where she made it as one of the finalists and appeared on the front page of Pakistan’s weekly fashion magazine, Mag. From then onwards she received a lot of media related job offers. She has done a total of 7 TV adverts which have been aired on many channels. She has previously done 2 TV adverts for a company called AIHL who she represents as lead model. As well as adverts she has done 6 music videos, presenting and she has played lead role in a few telefilms. Sonia has also done many fashion shows in England and Wales. She has done many major photo shoots for major brands, companies, designers, labels, hairstylists and make up artists. Sonia Chohan is also the brand ambassador, face and lead model for PDM Agency. She is looking to do as many different projects as she can and although she is based in UK she hopes to travel and work in other countries too.
The evening’s program includes an event unlike any other, as we promise an evening of pure sophisticated glamour at the newly built Abbey Manor. Dance the night away with company colleagues, friends and family in an electric environment to the sounds of London’s finest DJs who shall be playing all your requests and dedications. State of the art light and sound shall be provided by one of London’s top DJs playing a mix of Western, Bollywood, Classic and Festive Hits.
The stylish tiled foyer provides an impressive entrance area, with the added sparkle of the crystal chandeliers which will dazzle guests and provide the ultimate atmosphere for you to mix and mingle whilst enjoying complimentary welcome drinks and floating canapés. Having passed the impressive foyer, glide into the ballroom in those elegant sleek Asian/Western outfits and be seated at your table relax and enjoy a mouth-watering four course meal by SAPNA Caterers. The special vegetarian and non-vegetarian menu shall be skilfully chosen and prepared by Sapna’s Head Chef and reflect their innovative style of Indian/Pakistani cooking, blending delicate flavours, light textures and stunning presentation. A full range of designer drinks will be available from the bar and bottle service complete with sparklers for those looking to celebrate in style.
Press Office of:
Luca Esposito Photography (c)
Rome – London – New York – Dubai – Budapest
info@lucaespositophotography.com
MP +39 349 825 4764
Official website:
www.lucaespositophotography.com